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5 Strategies for Building a Successful In-House Marketing Department

As a new business owner, you’re eager to start selling your products and services. Rather than outsourcing your marketing projects to an agency, you want to maintain an in-house marketing department. Here’s how to expand your marketing expertise, figure out your specific audience, and incorporate the right marketing channels into your strategy.   Advance Your Education   Before you set up your marketing department and begin crafting your strategy, it’s important to develop an in-depth